Local farmers were forced to throw away their own produce because of low demand, worsened by lack of preservation equipment. Upon her return, she said she was shocked to see that all the food Malians consume was imported.
Some of the products include:ĭieng spent a decade in France after completing her high school. MAYA’s products are easy to prepare ensuring women spend less time in the kitchen to focus on other pressing commitments. To date, MAYA has processed 78 tons of vegetables and cereals, a third obtained directly from partner farmers whose revenue represents not less than 20% of each product’s price. She also ensures that she cultivates a strong corporate culture among them and encourages them to be agents of change, instiling in them values such as resilience, self-transcendence, flexibility and autonomy. This led to significant growth and sustainability of small scale farmers enabled to buy their own seeds and support their families.ĭieng initially assembled a team of dynamic young people as interns and who had since been employed on permanent basis. Dieng sources and distributes these products, not only in her home country, but also in Senegal, Burkina Faso and Ivory Coast on the African continent. MAYA’s family recipes use raw materials from locally sourced agricultural products, incorporating small producers into the entire food production system. This food processing company in Mali in Africa, was named after Deng’s former cook who influenced its establishment. Empowering young people, particularly women and the local farming community and ensuring food security are primary motivators for Seynabou Dieng who founded MAYA in 2017.
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